Mar 20

Natural Marketing Institute releases New 2020 STATE OF SUSTAINABILITY IN AMERICA…18th Annual Consumer Insights & Trends Report

For Immediate Release


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Natural Marketing Institute a leading research and global intelligence provider to brands and corporations, is pleased to release the


18th Annual Consumer Insights & Trends Report

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The 2020 CPG roadmap to Consumer Sustainability Opportunities has arrived!

This research provides a comprehensive overview of the marketplace and uncovers insights into how today’s consumer integrates eco-friendliness into their daily life and reveals their motivations and the challenges they encounter in their pursuit to become increasingly aligned with a more sustainable lifestyle.

Table of Contents:

  • U.S. Sustainability Consumer Trends Database Overview
  • New ways to reach and impact the new breed of ethical consumers
  • Definitions Of Groups
  • Actual quotes from consumers and what they feel the country should do to be more sustainable
  • Introduction
  • And much more
  • Overview: Trends In Sustainability
  • NMI's Sustainability Segmentation
  • Consumer Engagement

Report Methodology:

  • 3,000 U.S. adults in 4th Qtr. 2019, nationally projectable to the U.S. adult population and accurate at the 95% confidence level to +/- 1.2%

NMI Databases:

  • U.S. Trending since 2002 and Globally since 2005
  • Conducted in 23 countries; 150,000+ global consumers interviewed.

To read more on our LOHAS Sustainability report summary click here

For additional Press, Media, or PR info kindly contact Ms. Dana Marinari at This email address is being protected from spambots. You need JavaScript enabled to view it.