Since 1990 NMI trends are fueled by NMI’s proprietary databases, with over a half million consumer interviews conducted in more than 30+ countries. However, it is our team of brand strategists, deft in their ability to make sense of it all, who transform the information into opportunity, helping our clients seize the moment and ignite insight into action.
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Because of the convenient access to information via the internet, Millennials are truly engaged in the influential media that is readily available to them
Very few consumers follow an environmental path because it saves them money; others expect it of them; or to simply follow their peers
LOHAS Leaders are more willing to pay a premium for environmental and sustainable products and less driven by price compared to Followers
Leaders take personal responsibility for protecting the environment, not only through their own actions, but also through guiding others
One thing is certain – consumers care about corporate action and the level of social responsibility in which companies engage; Millennials are increasingly holding companies accountable