Nielsen Natural Marketing Institute CONSUMER Segmentation Collaboration
Refine your consumer targets and understand what types of consumers contribute most to your brand by integrating the Institute’s custom segmentations with Nielsen insights.
Four Institute Segmentations, 1 Million+ Consumers, overlaid since 2007 into Nielsen solutions:
* Health & Wellness
* Sustainability (LOHAS)
* Organic
* Whole Living
Along with the Institute’s psychographic profiling, integrating Nielsen actual purchase data allows a more complete consumer profile including:
* Category and brand purchase cycles, switching behavior, trial and repeat
* Retail channels and stores shopped, including basket ring, shopping frequency, and more
Use with NMI new product testing to provide a consistent view from new product development and optimization, through promotion!
Nielsen Linkage Applications:
Includes HomeScan, Spectra, Prizm and many other SLMS applications for more precise consumer targeting based on retailer/trade area profiles, media habits and more.
* Over 60,000 households scored to each segmentation
* Alignment with Prizm clusters
* Longitudinal view since 2007