Supplement / OTC / Rx Consumer Insights & Market Opportunities
2016 Supplements/OTC/ Rx
New 6th Edition Consumer Report
Since 2005, NMI’s bi-annual consumer research study devoted
to understanding consumer attitudes and behaviors related to
dietary supplements/OTC/Rx and their impact on product usage
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Summary
140+ pages of data and analysis, including charts, graphs, illustrations
Looking for new consumer targets, new product ideas, new delivery systems, new market trends?
This quantitative consumer research project is NMI's most comprehensive and robust data collection vehicle ever undertaken to examine the intersection of dietary supplements, OTC and pharmaceuticals. It contains the most in-depth consumer insight and breakthrough learnings about consumer usage of vitamins, minerals, botanicals, and other supplements combined with OTC and Rx products.
Natural Marketing Institute (NMI) is pleased to present its 2016 Supplements, OTC & Rx Consumer Market Trends Report which examines the intersection of dietary supplements, over-the-counter medication and pharmaceuticals and how consumers integrate this mix of self-care methods into their current lifestyle.
The research provides a clear view of the supplement industry landscape and the factors that drive growth. Exploration of how consumers perceive dietary supplements, what and why they currently use, and even why they have stopped using certain supplements lays the foundational insights from which to build stronger brand equity, trust, and innovative products and formats to address the needs of today’s consumer.
Maryellen Molyneaux, NMI Managing Partner states that “the NMI objectives of the research included providing deeper understanding of consumer attitudes and behaviors toward dietary supplements in order to increase compliance, address barriers, establish trial and build loyalty”.
Some of the topics covered in this report include:
- The growing role of self-care and use of self-care methods
- White space opportunities for supplements and condition management
- Reasons for lapsed supplement usage
- Importance ratings of supplement attributes
- Willingness to pay a premium for certain supplement attributes
- The role and intersection of OTC and Rx\
Supplements/OTC/Rx Database (SORD) Overview
Discover Leverageable Health Topics – NMI's Health and Wellness Trends Database 
- Most comprehensive data and robust data collection vehicle available which examines the intersection of dietary supplements, OTC, and pharmaceuticals
- Ongoing consumer research among U.S. general population adults.
- Nationally representative sample of the U. S. population statistically valid at 95% confidence level +/- 1.2%
- Previously conducted in 2005, 2009, 2011 and 2013
- 2015 research was conducted among 2,000+ general population consumers
- Conducted via on-line methodology
Other NMI Databases Used Within This Report
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Quantifies insights into environmentally and socially responsible products and services and explores environmentally conscious behavior (across industries) |
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Most comprehensive data available on health and wellness; based on attitudes, behavior and product usage within the world of health and wellness. |
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For more information kindly contact Maryellen Molyneaux, NMI Managing Partner, at This email address is being protected from spambots. You need JavaScript enabled to view it. or 215-513-7300, ext. 204.
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