46 pages of current consumer insights with data and analysis, including charts, graphs, illustrations!

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A Snapshot view into this Topical report...

Natural Marketing Institute (NMI) is pleased to present its 2018 Health and Wellness in America Consumer Trends Snapshot Reports.

Our Snapshot Topical Reports are pulled from our 2018 NMI Syndicated Databases, now in their 19th year, trending and reporting on the new challenges and opportunities in the health and wellness marketplace, based on extensive research of the U.S. general population.

The objectives of this research are to provide insights into how consumer attitudes and behaviors toward health and wellness have changed over the past 19 years and how these changes may impact the future landscape of the health and wellness industry.

Introduction Summary Summary Perspective

According to the latest statistics from the Centers for Disease Control and Prevention (CDC), heart disease remains the leading cause of death in the United States with more than 600,000 men and women dying each year as a result of heart related issues. The annual cost of health care, related to heart disease, is about $207 billion in services, medications and lost productivity (Source: cdc.gov).

Heart disease is part of a group of interrelated conditions including obesity, high blood pressure, unhealthy cholesterol levels, poor nutrition, genetic predisposition and a sedentary lifestyle. Opportunities not only exist among a wide array of consumer types, but also many different product categories. Everything from food, beverage and supplements to exercise, smoking cessation and stress management can be seen as areas where heart health products can be successful. In fact, complementary methods of condition management may be key for ‘heart-health’ brands.

In addition, new research is revealing the connection of heart health with many other health states. Sleep quality, digestive health, inflammation and immunity can all have positive and negative effects on the heart which leads to further areas of opportunity to expand and grow in the heart health space.

There are many opportunities for product manufacturers to succeed in the area of heart health; however, there will be barriers. Foremost being, that despite the sobering statistics on heart health from the CDC, it could be challenging to get ‘buy-in’ from consumers. Consider that, not unlike other preventative health care measures, heart health is not something in which consumers necessarily ‘feel’ the effects. If consumers don’t get tested for specific heart issues, compliance with use of specific heart healthy products and behavior and activity changes may fall short. Continued education and proper messaging will be vital to succeed in this space.

NMI’s Global Consumer Databases...
Over 1 Million interviews in 30+ countries

NMI’s Health & Wellness consumer segmentation identifies five distinct segments within the U.S. general population

For more information kindly contact your NMI rep or Maryellen Molyneaux, NMI Managing Partner, at This email address is being protected from spambots. You need JavaScript enabled to view it. or 215-513-7300, ext. 204.