NEW… 20th Edition Consumer Report, 2020 HEALTH & WELLNESS TRENDS IN AMERICA
137 pages/slides of current consumer insights with data and analysis, including charts, graphs, illustrations!
Site License: Includes PDF, PPT with access to charts and site rights for internal network usage across one company BRAND/location.
Price: $15,000 Order Report
INTRODUCTION
Natural Marketing Institute (NMI) is pleased to present its 2020 Health and Wellness in America, Consumer Insights and Trends Report. This report, now in its 20th year, seeks to provide insights into how today’s consumer is confronting their own health and wellness, the health challenges they encounter and how their behaviors and attitudes have transformed, adjusted, and realigned over the past decade in response to the ever-changing and uncertain world.
In addition, in this year’s research we are finding a heightened awareness and concern for the health of the planet which appears to be causing shifts in consumer attitudes and behaviors. This report further discusses how consumers are making purchase decisions grounded in a new set of values-based qualities from fair trade to sustainably-grown. Research reveals trends which are leading to growing “reduction” attitudes and behaviors from desiring a cleaner label to making efforts to consume less animal-based meat.
The objectives of this research are to provide insights into how consumer attitudes and behaviors toward health and wellness have changed over the past 20 years and how these changes may impact the future landscape of the health and wellness industry. A glimpse into the report...
Content includes...
- Segment profiles highlighting the mainstreaming of health and wellness and the emergence of new health leaders
- The growing connection between convenience and health
- The proliferation and trial of plant-based offerings
- The emerging understanding of the gut-brain connection
- The increased importance of values-based attributes driving purchase decisions
- Plus much more....
While consumers are still very concerned about their own health, we are at a pivotal point where they are looking outward toward, not only how their choices affect their own health, but the health of the environment
TABLE OF CONTENTS
Five Distinct Segments within the Population
Snapshot: WELL BEINGS
Snapshot: FOOD ACTIVES
Snapshot: MAGIC BULLETS
Snapshot: FENCE SITTERS
Snapshot: EAT, DRINK & BE MERRYS
Changing Segment Composition Over Time
Generational Composition of Segments
Emergence of WELL BEINGS Leaders
Differentiators among WELL BEING Leaders
WELL BEING Leaders as Early Adopters
Segments Influencing Behavior
WELL BEINGS' Alignment with Organic Brands
Impact of Sustainability on Purchase Decisions
Impact of Retail Stores Sustainability Initiatives on Likelihood to Shop
Demographic Profile of Health & Wellness Segments
Demographic Profile of WELL BEING Leaders and Followers
Importance of Leading a Healthy Lifestyle
Search for Self Care Methods
Means to Control Health by Generation
Generational Influencing Behavior
Concern about Health Condition Prevention
Biggest Fears of Aging
Methods to Maintain a Healthy Lifestyle
Methods to Maintain a Healthy Lifestyle across Generations
Attitudes Regarding Healthy Eating and Nutrition
Attitudes about Health Claims on Food
Label Monitoring Behavior
Sources of Influence
Trended Sources of Influence
Barriers to Living a Healthier Lifestyle
Exercise Behavior
Taste vs. Healthy Choices
Alcohol Consumption
Tobacco Usage across Generations
Importance of a Clean Label
Importance of a Short List of Recognizable Ingredients
Trended Desire for a Clean Label
Use of "Low/No" Foods/Beverages
Increased Use of "Low/No" Foods/Beverages
Growth in Importance of Food/Beverage Attributes
Growth in Ingredient Monitoring on Label
Importance of "Low/No" Foods/Beverages in Stores Shopped
Attitudes Toward Reducing Toxins in Body
Monitoring of Chemicals on Category Labels
Monitoring of Chemicals on Category Labels across Category Users
Perceptions of Organic Foods/Beverages
Organic Category Purchase
Use of Locally-Sourced Food/Beverages
Concern over Toxic Product Content
Belief That Society is Wasteful
Participation in Sustainable Behaviors
Environmental Impact of Each Stage of a Product's Life Cycle
Use of Eating Plans
Participation in Intermittent Fasting
Avoidance of Foods for Health
Participation in Vegetarian Eating
Reducing Consumption of Animal-Based Meat
Reasons for Animal-Based Meat Reduction
Reasons for Animal-Based Meat Reduction by Generation
Reducing Consumption of Animal-Based Dairy
Reasons for Animal-Based Dairy Consumption
Reasons for Animal-Based Dairy Consumption by Generation
Management of Digestive Issues
Management of Digestive Issues by Generation
Management Method Consumers Use to Manage Digestion
Emotional Issues Digestive Managers are Managing
Condition Managers Use of Digestive Supplements
Digestive Supplement Users Reasons for Use
Condition Managers Managing Immune Issues
Brain Health Managers Perceived Ingredient Deficiencies
Efforts to Eat More Plant-Based Meat and Dairy
Importance of Store to Carry Plant-Based Options
Meat Reduction and Consumption of Plant-Based Meat Types
Consumption of Plant-Based Meat by Generation
Duration and Frequency of Plant-Based Meat
Satisfaction with Plant-Based Meat Products
Perceptions of Plant-Based Meat Products
Likelihood to Purchase Plant-Based Meat Products
Derived Importance Explanation
Derived Importance Quadrant of Likelihood to Buy Plant-Based Meat Products
Key Influencers and Hidden Opportunities of Plant-Based Meat Products
Perceptions of Cell-Grown Meat
Dairy Reduction and Consumption of Plant-Based Dairy Types
Duration and Frequency of Plant-Based Dairy
Satisfaction with Plant-Based Dairy Products
Perceptions of Plant-Based Dairy Products
Likelihood to Purchase Plant-Based Dairy Products
Derived Importance Quadrant of Likelihood to Buy Plant-Based Dairy Products
Key Influencers and Hidden Opportunities of Plant-Based Dairy Products
Use of Home Meal Delivery Services
Demographic Profile of Home Meal Delivery Service User
Use of Meal Eating Plans by Home Meal Delivery Service User
Shopping on the Internet for Healthy and Natural Products
Internet as a Source of Influence for Healthy and Natural Products
Convenient Sources of Influence
Convenience Store Shopping by Generation
Trended Convenience Store Shopper Behaviors
Convenience Store Shopper Attitudes
Trended Profile of Convenience Store Shopper
Increased Use of Healthy Foods by Convenience Store Shopper
Importance of Sustainability Attributes among Convenience Store Shoppers
Shifts in "In Me, On Me, Around Me" Trend
Proof Points of Shifts in "In Me, On Me, Around Me" Trend
Impact of Sustainability on Purchase Decisions
Growth of Sustainability as a Purchase Driver
Attitudes Toward Companies Practicing Sustainability
Impact of Certifications and Seals on Purchase Decision
Impact of Sustainable and Regenerative Agriculture on Purchase Decision
Growth in Importance of Food and Beverage Attributes
Growth in Importance of Personal Care and Household Product Attributes
Interest in Companies' Sustainability Initiatives
Consumer Engagement in Determining Companies' Sustainability Initiatives
Impact of Corporate Social and Environmental Responsibility
Impact of Retail Stores' Sustainability Initiative on Decision to Shop
DEFINITIONS OF GROUPS WITHIN THE REPORT
GP = General Population U.S. Adults
iGen – born 1998 – 2001 (Ages 18-21)
Millennials – born 1977-1997 (Ages 22-42)
Young Millennials – born 1991-1997 (Ages 22-28)
Older Millennials – born 1977-1990 (Ages 29-42)
Gen X – born 1965-1976 (Ages 43-55)
Boomers – born 1946-1964 (Ages 56-72)
Matures – born 1900-945 (Ages 73+)
Natural Channel Shopper – shopped natural food supermarket, General Nutrition Center, health and natural food store, or other nutrition store in past 3 months
Early Adopters – completely agree with the statement ‘I'm usually one of the first in my family or circle of friends to try a new product’
GMO-free Food/Bev User – have used GMO free foods/beverages in past 3 months
Plant-based Food/Bev User – have used plant based food/beverages in past 3 months
Organic Food/Bev User – have used organic foods/beverages in past 3 months
Fair Trade Food/Bev User – have used fair trade certified foods/beverages in past 3 months
Meat Avoiders – consumers who do not eat any red meat or poultry
Meat Reducer - consumers trying to reduce consumption of animal-based meat products
Dairy Reducer - consumers trying to reduce consumption of animal-based dairy products
Natural/Organic Personal Care User – have used a natural or organic version of personal care products in past 6 months
Natural Household Cleaning User – have used natural laundry, hand dish, dishwasher detergent, natural household cleaning products in past 12 months
Organic User – have used organic products such as personal care, food, clothing/linens, dairy etc. in past year
Mental focus/brain health Mgr – consumers who are currently managing/treating mental focus/concentration/memory
Energy Mgr – consumers who are managing/treating lack of energy/fatigue
Sleep Mgr – consumers who are currently managing/treating sleeplessness/sleep disorders
Stress/anxiety Mgr – consumers who are currently managing/treating stress/anxiety
DISCOVER HEALTH TOPICS WHICH CAN BE LEVERAGED FOR YOUR BUSINESS – NMI’S HEALTH AND WELLNESS TRENDS DATABASE
- Most comprehensive data available on health and wellness; based on attitudes, behavior and product usage within the world of health and wellness
- Annual consumer research among U.S. general population adults and primary grocery shoppers
- Currently 21 years of trended data: 1999 through 2019, inclusive; a total of ~69,000 consumers in the database
- Nationally representative sample of the U. S. population statistically valid at 95% confidence level to +/- 1.8%
- 4th Qtr. 2019 U.S. survey was conducted among 3,000+ general population consumers
- Conducted via on-line methodology
OTHER NMI DATABASES USED WITHIN THIS REPORT
Whole Living Database (WLD)
15 Years Trended Data, 53,000 Consumers, 6 Active Lifestyle Segments
Examines the concept that healthy aging is not just relevant to the aged and looks beyond physical health across dozens of dimensions.
Sustainability Consumer Trends Database (SCTD)
18 Years Trended Data, 57,000 Consumers, 5 Influential Segments...
Quantifies insights into environmentally and socially responsible products and services and explores environmentally conscious behavior (across industries).
Supplement, OTC, Rx Database (SORD)
15 Years Trended Data, 67,000 Consumers, 6 Committed Segments
Studies the intersection of dietary supplements, OTC, and pharmaceuticals across usage patterns and attitudes surrounding all three categories.
For more information, kindly contact Steve French, at This email address is being protected from spambots. You need JavaScript enabled to view it.